Willamette Valley Mustards vs Maille · Bay Area shelf head-to-head
Willamette Valley Mustards and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille carries more Brand PowerMaille is in more Bay Area grocersMaille fields the deeper lineupWillamette Valley Mustards sits further up the premium end
Willamette Valley Mustards
Maille
12
brand power
36
2
products
8
2
categories
3
1
grocers
13
$4.39
avg price
$8.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Willamette Valley Mustards▭ Maille
Distribution · 30% of score4·54
W
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Willamette Valley Mustards
no top category Maille doesn’t also play in.
only Maille
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Willamette Valley Mustards · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Willamette Valley Mustards · Maille