Willa's vs Minor Figures · Bay Area shelf head-to-head
Willa's and Minor Figures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minor Figures carries more Brand PowerMinor Figures is in more Bay Area grocersMinor Figures fields the deeper lineupWilla's sits further up the premium end
Willa's
Minor Figures
24
brand power
34
5
products
9
1
categories
2
6
grocers
14
33.5¢
price per fl oz
21.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Willa's▭ Minor Figures
Distribution · 30% of score25·58
W
M
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Willa's
no top category Minor Figures doesn’t also play in.
only Minor Figures
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Willa's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Willa's · Minor Figures
