Willa's vs Planet Oat · Bay Area shelf head-to-head
Willa's and Planet Oat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planet Oat carries more Brand PowerPlanet Oat is in more Bay Area grocersPlanet Oat fields the deeper lineupWilla's sits further up the premium end
Willa's
Planet Oat
24
brand power
38
5
products
13
1
categories
2
6
grocers
7
33.5¢
price per fl oz
10.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Willa's▭ Planet Oat
Distribution · 30% of score25·29
W
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Willa's
no top category Planet Oat doesn’t also play in.
only Planet Oat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Willa's · 2
only Planet Oat · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Willa's · Planet Oat
