Wisecrackers vs Mary's Gone Crackers · Bay Area shelf head-to-head
Wisecrackers and Mary's Gone Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers carries more Brand PowerMary's Gone Crackers is in more Bay Area grocersMary's Gone Crackers fields the deeper lineup
Wisecrackers
Mary's Gone Crackers
0
brand power
46
3
products
31
1
categories
2
3
grocers
16
$6.91
avg price
$6.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wisecrackers▭ Mary's Gone Crackers
Distribution · 30% of score13·67
W
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wisecrackers
no top category Mary's Gone Crackers doesn’t also play in.
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wisecrackers · 0
no exclusive doors — everywhere Wisecrackers is, Mary's Gone Crackers is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wisecrackers · Mary's Gone Crackers