Woody’s vs Non · Bay Area shelf head-to-head
Woody’s and Non, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerWoody’s is in more Bay Area grocersNon fields the deeper lineupNon sits further up the premium end
Woody’s
Non
20
brand power
26
7
products
10
3
categories
2
7
grocers
3
84.6¢
price per fl oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Woody’s▭ Non
Distribution · 30% of score29·13
W
N
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Woody’s
only Non
no top category Woody’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Woody’s · 4
only Non · 0
no exclusive doors — everywhere Non is, Woody’s is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Woody’s · Non
