Xuri vs Three Little Pigs · Bay Area shelf head-to-head
Xuri and Three Little Pigs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Little Pigs carries more Brand PowerThree Little Pigs is in more Bay Area grocersThree Little Pigs fields the deeper lineupThree Little Pigs sits further up the premium end
Xuri
Three Little Pigs
14
brand power
54
2
products
32
1
categories
7
1
grocers
13
$9.94
avg price
$10.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Xuri▭ Three Little Pigs
Distribution · 30% of score4·54
X
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xuri
no top category Three Little Pigs doesn’t also play in.
only Three Little Pigs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Xuri · Three Little Pigs