Xuri vs Vital Farms · Bay Area shelf head-to-head
Xuri and Vital Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerVital Farms is in more Bay Area grocersVital Farms fields the deeper lineupVital Farms sits further up the premium end
Xuri
Vital Farms
14
brand power
53
2
products
22
1
categories
4
1
grocers
13
$9.94
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Xuri▭ Vital Farms
Distribution · 30% of score4·54
X
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xuri
no top category Vital Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Xuri · Vital Farms