Yamamotoyama vs Harney & Sons · Bay Area shelf head-to-head
Yamamotoyama and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineupHarney & Sons sits further up the premium end
Yamamotoyama
Harney & Sons
26
brand power
49
9
products
72
2
categories
2
3
subcategories
20
2
grocers
13
46.6¢
price per item
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yamamotoyama▭ Harney & Sons
Distribution · 30% of score8·54
Y
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yamamotoyama
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yamamotoyama · 0
no exclusive doors — everywhere Yamamotoyama is, Harney & Sons is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yamamotoyama · Harney & Sons
