Yee-haw Pickle Co. vs Mt. Olive · Bay Area shelf head-to-head
Yee-haw Pickle Co. and Mt. Olive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt. Olive carries more Brand PowerMt. Olive is in more Bay Area grocersMt. Olive fields the deeper lineup
Yee-haw Pickle Co.
Mt. Olive
16
brand power
41
4
products
18
1
categories
3
3
grocers
8
$10.82
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yee-haw Pickle Co.▭ Mt. Olive
Distribution · 30% of score13·33
Y
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yee-haw Pickle Co.
no top category Mt. Olive doesn’t also play in.
only Mt. Olive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yee-haw Pickle Co. · 1
only Mt. Olive · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yee-haw Pickle Co. · Mt. Olive
