Yerba Madre Organic Yerba Mate vs Daytrip · Bay Area shelf head-to-head
Yerba Madre Organic Yerba Mate and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yerba Madre Organic Yerba Mate carries more Brand PowerYerba Madre Organic Yerba Mate is in more Bay Area grocersYerba Madre Organic Yerba Mate fields the deeper lineup
Yerba Madre Organic Yerba Mate
Daytrip
56
brand power
41
31
products
17
3
categories
3
4
subcategories
3
17
grocers
11
27.7¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yerba Madre Organic Yerba Mate▭ Daytrip
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yerba Madre Organic Yerba Mate
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yerba Madre Organic Yerba Mate · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yerba Madre Organic Yerba Mate · Daytrip
