Yeshi vs Red Star · Bay Area shelf head-to-head
Yeshi and Red Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Star carries more Brand PowerRed Star is in more Bay Area grocers
Yeshi
Red Star
18
brand power
28
5
products
6
2
categories
1
3
subcategories
1
4
grocers
14
$10.86
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yeshi▭ Red Star
Distribution · 30% of score17·58
Y
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yeshi
only Red Star
no top category Yeshi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yeshi · 0
no exclusive doors — everywhere Yeshi is, Red Star is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yeshi · Red Star