Yogi Tea vs Buddha Teas · Bay Area shelf head-to-head
Yogi Tea and Buddha Teas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yogi Tea carries more Brand PowerYogi Tea is in more Bay Area grocersYogi Tea fields the deeper lineupBuddha Teas sits further up the premium end
Yogi Tea
Buddha Teas
52
brand power
35
46
products
29
1
categories
1
4
subcategories
2
18
grocers
9
39.5¢
price per item
99.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yogi Tea▭ Buddha Teas
Distribution · 30% of score75·38
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yogi Tea
no top category Buddha Teas doesn’t also play in.
only Buddha Teas
no top category Yogi Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yogi Tea · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yogi Tea · Buddha Teas
