Yogi Tea vs Celestial Seasonings · Bay Area shelf head-to-head
Yogi Tea and Celestial Seasonings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yogi Tea
no top category Celestial Seasonings doesn’t also play in.
only Celestial Seasonings
no top category Yogi Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yogi Tea · Celestial Seasonings
