Yoplait vs Noosa · Bay Area shelf head-to-head
Yoplait and Noosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noosa is in more Bay Area grocersYoplait fields the deeper lineupNoosa sits further up the premium end
Yoplait
Noosa
43
brand power
45
48
products
33
1
categories
2
11
grocers
13
30.2¢
price per oz
46.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yoplait▭ Noosa
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yoplait
no top category Noosa doesn’t also play in.
only Noosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yoplait · 0
no exclusive doors — everywhere Yoplait is, Noosa is too.
only Noosa · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yoplait · Noosa
