Yough vs Red Baron · Bay Area shelf head-to-head
Yough and Red Baron, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Baron carries more Brand PowerRed Baron is in more Bay Area grocersRed Baron fields the deeper lineup
Yough
Red Baron
12
brand power
31
3
products
19
1
categories
1
2
grocers
6
$9.99
avg price
$7.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yough▭ Red Baron
Distribution · 30% of score8·25
Y
R
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yough
no top category Red Baron doesn’t also play in.
only Red Baron
no top category Yough doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yough · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yough · Red Baron
