Zócalo Foods vs Mekhala · Bay Area shelf head-to-head
Zócalo Foods and Mekhala, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mekhala carries more Brand PowerMekhala is in more Bay Area grocersMekhala fields the deeper lineupMekhala sits further up the premium end
Zócalo Foods
Mekhala
17
brand power
29
2
products
7
1
categories
4
4
grocers
5
$1.18
price per oz
$2.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zócalo Foods▭ Mekhala
Distribution · 30% of score17·21
Z
M
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zócalo Foods
no top category Mekhala doesn’t also play in.
only Mekhala
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zócalo Foods · 3
only Mekhala · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zócalo Foods · Mekhala