Zambezi Biltong vs Palacios · Bay Area shelf head-to-head
Zambezi Biltong and Palacios, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Palacios carries more Brand PowerPalacios is in more Bay Area grocersPalacios fields the deeper lineup
Zambezi Biltong
Palacios
0
brand power
39
2
products
7
2
categories
5
1
grocers
9
$10.69
avg price
$14.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zambezi Biltong▭ Palacios
Distribution · 30% of score4·38
Z
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zambezi Biltong
no top category Palacios doesn’t also play in.
only Palacios
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zambezi Biltong · 0
no exclusive doors — everywhere Zambezi Biltong is, Palacios is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zambezi Biltong · Palacios