Zapp's vs Pringles · Bay Area shelf head-to-head
Zapp's and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles carries more Brand PowerPringles is in more Bay Area grocersPringles fields the deeper lineupZapp's sits further up the premium end
Zapp's
Pringles
10
brand power
39
6
products
33
1
categories
1
2
subcategories
3
5
grocers
10
$1.01
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zapp's▭ Pringles
Distribution · 30% of score21·42
Z
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zapp's
no top category Pringles doesn’t also play in.
only Pringles
no top category Zapp's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zapp's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zapp's · Pringles
