Zen vs Ambrosia · Bay Area shelf head-to-head
Zen and Ambrosia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ambrosia carries more Brand PowerZen is in more Bay Area grocers
Zen
Ambrosia
25
brand power
43
4
products
4
2
categories
2
10
grocers
3
52.9¢
price per oz
62.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zen▭ Ambrosia
Distribution · 30% of score42·13
Z
A
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zen
only Ambrosia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zen · Ambrosia
