Zen vs Kozy Shack · Bay Area shelf head-to-head
Zen and Kozy Shack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kozy Shack fields the deeper lineup
Zen
Kozy Shack
25
brand power
28
4
products
9
2
categories
1
10
grocers
10
52.9¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zen▭ Kozy Shack
Distribution · 30% of score42·42
Z
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zen
only Kozy Shack
no top category Zen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zen · 6
only Kozy Shack · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zen · Kozy Shack
