Zen vs Petit Pot · Bay Area shelf head-to-head
Zen and Petit Pot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Petit Pot carries more Brand PowerPetit Pot is in more Bay Area grocersPetit Pot fields the deeper lineup
Zen
Petit Pot
25
brand power
43
4
products
18
2
categories
1
10
grocers
16
52.9¢
price per oz
81.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zen▭ Petit Pot
Distribution · 30% of score42·67
Z
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zen
only Petit Pot
no top category Zen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zen · 2
only Petit Pot · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zen · Petit Pot
