Zia Hatch Chile Company vs Ortega · Bay Area shelf head-to-head
Zia Hatch Chile Company and Ortega, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ortega carries more Brand PowerOrtega is in more Bay Area grocersOrtega fields the deeper lineup
Zia Hatch Chile Company
Ortega
10
brand power
35
2
products
12
1
categories
3
1
subcategories
4
1
grocers
10
$7.99
avg price
$3.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zia Hatch Chile Company▭ Ortega
Distribution · 30% of score4·42
Z
O
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zia Hatch Chile Company
no top category Ortega doesn’t also play in.
only Ortega
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zia Hatch Chile Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zia Hatch Chile Company · Ortega
