Ziwi vs Merrick · Bay Area shelf head-to-head
Ziwi and Merrick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Merrick carries more Brand PowerMerrick is in more Bay Area grocersMerrick fields the deeper lineupZiwi sits further up the premium end
Ziwi
Merrick
9
brand power
22
2
products
8
1
categories
2
1
subcategories
3
1
grocers
2
$5.89
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ziwi▭ Merrick
Distribution · 30% of score4·8
Z
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ziwi
no top category Merrick doesn’t also play in.
only Merrick
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ziwi · 0
no exclusive doors — everywhere Ziwi is, Merrick is too.
only Merrick · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ziwi · Merrick
