Zoa vs Red Bull · Bay Area shelf head-to-head
Zoa and Red Bull, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineup
Zoa
Red Bull
7
brand power
57
2
products
46
1
categories
1
2
grocers
14
$2.79
avg price
$7.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zoa▭ Red Bull
Distribution · 30% of score8·58
Z
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zoa
no top category Red Bull doesn’t also play in.
only Red Bull
no top category Zoa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zoa · 0
no exclusive doors — everywhere Zoa is, Red Bull is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zoa · Red Bull