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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Bread at Costco, Bay Area: who wins this store's shelf · The Aisle Company

all categories›Costco›Bread

Costco · this store only

the bread aisle at Costco

Costco carries 56 bread products from 25 brands, led by kirkland signature (30% of its shelf).

← compare all Bay Area stores Costco store profile →

56

products

25

brands

$8.09

avg price

71/100

launch whitespace

Who owns Costco’s shelf

brands by share of Costco’s bread shelf.

kkirkland signaturePL

30%

dave's killer bread

7%

5%

pepperidge farm

5%

Positioning at Costco

share of shelf × price, at this store.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)18 omitted (no oz size)

Everything on the shelf

All 45 bread products at Costco.

Pepperidge Farm 15 Grain Whole Grain Bread, 24 oz, 2-count

pepperidge farmPepperidge Farm 15 Grain Whole Grain Bread, 24 oz, 2-count$7.08

Pepperidge Farm Farmhouse Hearty White Bread

pepperidge farmPepperidge Farm Farmhouse Hearty White Bread$7.20

Pepperidge Farm Raisin Cinnamon Bread

pepperidge farmPepperidge Farm Raisin Cinnamon Bread$7.33

Dave's Killer Bread Good Seed Organic Bread, 24 oz, 2-count

dave's killer breadDave's Killer Bread Good Seed Organic Bread, 24 oz, 2-count$12.43

Dave's Killer Bread Organic 21 Whole Grain, 27 oz, 2-count

dave's killer breadDave's Killer Bread Organic 21 Whole Grain, 27 oz, 2-count$9.07

Dave's Killer Bread Organic White Bread, 24 oz, 2-count

dave's killer breadDave's Killer Bread Organic White Bread, 24 oz, 2-count$11.18

Thomas' English Muffins, 12-count

thomas’Thomas' English Muffins, 12-count$6.46

Kirkland Signature Baguettes, 2-Pack

kirkland signatureKirkland Signature Baguettes, 2-Pack$6.21

Kirkland Signature Cranberry Walnut Round Bread

kirkland signatureKirkland Signature Cranberry Walnut Round Bread$9.94

Kirkland Signature Everything Bagels, 8-count

kirkland signatureKirkland Signature Everything Bagels, 8-count$6.21

Kirkland Signature Olive and Rosemary Sourdough Bread

kirkland signatureKirkland Signature Olive and Rosemary Sourdough Bread$11.18

Kirkland Signature Parmesan Cheese Bagels, 8-count

kirkland signatureKirkland Signature Parmesan Cheese Bagels, 8-count$6.21

Kirkland Signature Pita Bread, 9-count

kirkland signatureKirkland Signature Pita Bread, 9-count$8.70

Kirkland Signature Plain Bagels, 8-count

kirkland signatureKirkland Signature Plain Bagels, 8-count$6.21

Kirkland Signature Pretzel Bagel, 8-count

kirkland signatureKirkland Signature Pretzel Bagel, 8-count$6.21

Kirkland Signature Rustic Italian Bread, 32 oz

kirkland signatureKirkland Signature Rustic Italian Bread, 32 oz$7.45

Kirkland Signature Sourdough Boule

kirkland signatureKirkland Signature Sourdough Boule$8.70

Oroweat 100% Whole Wheat Bread, 24 oz

oroweatOroweat 100% Whole Wheat Bread, 24 oz$7.70

Canyon Bakehouse Gluten-Free 100% Whole Grain Bread, 32 oz

canyon bakehouseCanyon Bakehouse Gluten-Free 100% Whole Grain Bread, 32 oz$12.05

Artesano the Original Bakery Bread, 2-count, 20 oz

artesanoArtesano the Original Bakery Bread, 2-count, 20 oz$5.46

Nature's Own 100% Whole Wheat Bread

nature's ownNature's Own 100% Whole Wheat Bread$7.20

Nature's Own Real Soft Bread, Butter Bread, 20 oz, 2-count

nature's ownNature's Own Real Soft Bread, Butter Bread, 20 oz, 2-count$7.33

Nature's Own Real Soft Bread, Honey Wheat, 20 oz, 2-count

nature's ownNature's Own Real Soft Bread, Honey Wheat, 20 oz, 2-count$6.71

Sarah Lee Whole Grain White Bread, 20 oz, 2-count

sara leeSarah Lee Whole Grain White Bread, 20 oz, 2-count$6.21

5%

jjessica's brick oven bakery

4%

kking's hawaiian

4%

4%

canyon bakehouse

4%

tthe essential baking company

4%

ddamascus bakeries

4%

sschmidt old tyme

2%