Costco · this store only
the chips aisle at Costco
Costco carries 58 chips products from 29 brands, led by frito lay (12% of its shelf).
58
products
29
brands
$12.93
avg price
73/100
launch whitespace
Who owns Costco’s shelf
brands by share of Costco’s chips shelf.
Positioning at Costco
share of shelf × price, at this store.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)18 omitted (no oz size)Everything on the shelf
All 41 chips products at Costco.
annie'sAnnie's Organic Extra Cheddar Cheesy Smiles Corn Puffs, 15.5 oz$8.70
sieteSiete Grain Free Sea Salt Tortilla Chips, 15 oz$8.70
sieteSiete Miaz Blue Corn Totopos Tortilla Chips, 18 oz$8.70
lesserevilLesserEvil Organic Cheddar Cheese Space Balls, 17 oz$9.69
boulder canyonBoulder Canyon Beef Tallow Classic Sea Salt Potato Chips, 22 oz$9.94
saleboulder canyonBoulder Canyon Kettle Style Potato Chips Variety Pack, 1 oz, 36-count$17.40
kettle brandKettle Smokey Buffalo Potato Chips, 28 oz$8.32
kirkland signatureKirkland Signature Kettle Pink Salt Potato Chips, 32 oz$7.82
kirkland signatureKirkland Signature Organic Roasted Seaweed, 0.6 oz, 10-count$12.43
kirkland signatureKirkland Signature Organic Tortilla Chips, 40 oz$8.07
kirkland signatureKirkland Signature Tortilla Strips, 3 lbs$6.21
cheetosCheetos Cheese Flavored Snacks, Crunchy, 28.8 oz$9.19
stacy'sStacy's Organic Simply Naked Pita Chips, 28 oz$9.94
salecape codCape Cod Kettle Cooked Potato Chips, 30 oz$6.83
doritosDoritos Tortilla Chips, Nacho Cheese, 30 oz$8.70
saleharvest snapsCalbee Harvest Snaps Organic Green Pea Snack Crisps, 20 oz$8.70
pringlesPringles Grab & Go Potato Crisps, Variety, 36-count$24.87
salepirate's bootyPirate's Booty Aged White Cheddar Snack, 0.5 oz, 40 count$12.30
salepopcornersPopCorners Popped Corn Snacks Variety Pack, 1 oz, 30-Count$12.43
wildeWilde Buttermilk Ranch Protein Chips, 8.5 oz$12.43
salecalbeeCalbee Harvest Snaps Green Pea Snacks, 20 oz$6.83
calbeeCalbee Shrimp Chips Variety Pack, 1 oz, 24-count$16.78
frito layFrito Lay Classic Mix, 1 oz, Variety Pack, 54-count$24.74
frito layFrito Lay Halloween Mini Treat Mix, 0.5 oz, 60-count$18.65
