Reading the shelf…
Calbee is a Japanese snack food company known for its innovative and flavorful snacks made with natural ingredients. Established in 1949, Calbee offers a diverse range of products, including shrimp chips, potato chips, and Harvest Snaps, which are designed to provide both nutrition and taste. The brand emphasizes using quality ingredients to create snacks that are both enjoyable and healthy.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Calbee (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Calbee · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Calbee in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Calbee product in stock, cheapest first.













15 storefronts across 7 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Calbee· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Calbee Asian Style Chinese-Style Spicy Hot Pot Potato Chips · its most-distributed SKU (1 door) in Potato Chips, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 57% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: boulder canyon, pringles, the good crisp company
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Calbeethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Dried Berries, Fruit Chips, Puff Chips · +1 more
open here: Fruit Chips, Potato Chips, Puff Chips · +1 more
open here: Fruit Chips, Potato Chips, Puff Chips · +1 more
open here: Potato Chips, Puff Chips, Vegetable Chips
open here: Dried Berries, Potato Chips, Puff Chips
open here: Fruit Chips, Vegetable Chips
open = the store meaningfully carries that category (real depth, not a token SKU) and Calbee sells it elsewhere but has no SKU here.