Calbee vs Jackson's · Bay Area shelf head-to-head
Calbee and Jackson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calbee carries more Brand PowerJackson's is in more Bay Area grocers
Calbee
Jackson's
36
brand power
31
14
products
16
3
categories
1
6
subcategories
2
7
grocers
9
$6.38
avg price
$5.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calbee▭ Jackson's
Distribution · 30% of score29·38
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calbee
only Jackson's
no top category Calbee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Calbee · 3
only Jackson's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calbee · Jackson's
