Calbee vs Pringles · Bay Area shelf head-to-head
Calbee and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles is in more Bay Area grocersPringles fields the deeper lineupCalbee sits further up the premium end
Calbee
Pringles
36
brand power
39
14
products
33
3
categories
1
6
subcategories
3
7
grocers
10
$6.38
avg price
$4.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calbee▭ Pringles
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calbee
only Pringles
no top category Calbee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Calbee · 1
only Pringles · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calbee · Pringles
