Calbee at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Calbee is a Japanese snack food company known for its innovative and flavorful snacks made with natural ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Shrimp Chips, Original, Baked in Seafood Chips.
Falletti Foods stocks seafood chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is seafood chips: Falletti Foods stocks only 1 there, so Calbee Shrimp Chips, Original, Baked stands out rather than blending in.
Falletti Foods merchandises 5 of the 6 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
enters a thin seafood chips shelf as a point of difference.
The full runway
Every category Calbee plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Calbee’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
