nokki farm
Nokki Farm specializes in crafting freeze-dried fruit snacks that capture the essence of tropical flavors. Sourced from small farms in Vietnam, each product is designed to preserve the natural taste and nutrients of fruits like mango, dragon fruit, and durian, offering a pure and simple snacking experience. With a focus on using whole, unadulterated ingredients, Nokki Farm provides a range of snacks that highlight the unique characteristics of each fruit, delivering a satisfying crunch and authentic flavor in every bite.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Nokki Farm (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Nokki Farm · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Nokki Farm in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Nokki Farm lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Nokki Farm · Bay Area
4 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Nokki Farm in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Nokki Farm· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nokki Mango Crisps · its most-distributed SKU (2 doors) in Fruit Chips, the biggest opening. The closest open door is Mill Valley Market · 4 rivals already on that shelf.
