Nokki Farm vs Solely · Bay Area shelf head-to-head
Nokki Farm and Solely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely is in more Bay Area grocersNokki Farm fields the deeper lineupNokki Farm sits further up the premium end
Nokki Farm
Solely
36
brand power
40
21
products
16
3
categories
5
4
subcategories
6
3
grocers
11
$5.51
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nokki Farm▭ Solely
Distribution · 30% of score13·46
N
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nokki Farm
only Solely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nokki Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nokki Farm · Solely
