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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Oils at Costco, Bay Area: who wins this store's shelf · The Aisle Company

all categories›Costco›Oils

Costco · this store only

the oils aisle at Costco

Costco carries 37 oils products from 15 brands, led by kirkland signature (35% of its shelf).

← compare all Bay Area stores Costco store profile →

37

products

15

brands

$24.06

avg price

78/100

launch whitespace

Who owns Costco’s shelf

brands by share of Costco’s oils shelf.

kkirkland signaturePL

35%

14%

8%

5%

Positioning at Costco

share of shelf × price, at this store.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)7 omitted (no fl oz size)

Everything on the shelf

All 25 oils products at Costco.

Momofuku Chili Crunch, 16 oz

momofukuMomofuku Chili Crunch, 16 oz$21.14

Graza Frizzle Cooking Spray, 13.5 oz, 2-count

grazaGraza Frizzle Cooking Spray, 13.5 oz, 2-count$16.16

Graza Sizzle Extra Virgin Olive Oil, 750 ml, 2-count

grazaGraza Sizzle Extra Virgin Olive Oil, 750 ml, 2-count$23.62

Bibigo 100% Sesame Oil, 1 L

bibigoBibigo 100% Sesame Oil, 1 L$16.04

Giuliano Extra Virgin Olive Oil, Non-GMO, 100% Italian

giulianoGiuliano Extra Virgin Olive Oil, Non-GMO, 100% Italian$19.89

Chosen Foods 100% Pure Organic Avocado Oil, 1 L

chosen foodsChosen Foods 100% Pure Organic Avocado Oil, 1 L$21.14

Chosen Foods Avocado Oil Spray, 13.5 oz, 2-count

chosen foodsChosen Foods Avocado Oil Spray, 13.5 oz, 2-count$18.40

Chosen Foods, 100% Pure Avocado Oil, 2 L

chosen foodsChosen Foods, 100% Pure Avocado Oil, 2 L$31.96

Kirkland Signature 100% Spanish Extra Virgin Olive Oil, 3 L

kirkland signatureKirkland Signature 100% Spanish Extra Virgin Olive Oil, 3 L$29.22

Kirkland Signature Olive Oil, 3 L

kirkland signatureKirkland Signature Olive Oil, 3 L$23.62

Kirkland Signature Toscano Extra Virgin Olive Oil, 1 L

kirkland signatureKirkland Signature Toscano Extra Virgin Olive Oil, 1 L$24.74

Kirkland Signature, Canola Oil, 3 qt, 2-count

kirkland signatureKirkland Signature, Canola Oil, 3 qt, 2-count$16.16

Kirkland Signature, Extra Virgin Italian Olive Oil, 2 L

kirkland signatureKirkland Signature, Extra Virgin Italian Olive Oil, 2 L$27.36

Kirkland Signature, Organic Extra Virgin Olive Oil, 2 L

kirkland signatureKirkland Signature, Organic Extra Virgin Olive Oil, 2 L$21.01

Kirkland Signature, Organic Virgin Coconut Oil, 84 fl oz

kirkland signatureKirkland Signature, Organic Virgin Coconut Oil, 84 fl oz$21.14

Mazola, Corn Oil, 2.5 gal

mazolaMazola, Corn Oil, 2.5 gal$40.42

Pompeian 100% Spanish Extra Virgin Olive Oil, 33.8 fl oz, 2-count

pompeianPompeian 100% Spanish Extra Virgin Olive Oil, 33.8 fl oz, 2-count$22.26

Filippo Berio Pure Olive Oil, 5 L

filippo berioFilippo Berio Pure Olive Oil, 5 L$49.25

Terra Delyssa Organic Extra Virgin Olive Oil, 67.63 fl oz

terra delyssaTerra Delyssa Organic Extra Virgin Olive Oil, 67.63 fl oz$20.51

Carapelli Coratina Extra Virgin Olive Oil, 100% Italian, 1 L

carapelliCarapelli Coratina Extra Virgin Olive Oil, 100% Italian, 1 L$19.64

Filippo Berio Extra Virgin Olive Oil, 3 L

salov n.a./filippo berioFilippo Berio Extra Virgin Olive Oil, 3 L$33.58

Filippo Berio Olive Oil, Extra Light, 3 L

salov n.a./filippo berioFilippo Berio Olive Oil, Extra Light, 3 L$29.84

Omaggio Limited Reserve Extra Virgin Olive Oil, 34 fl oz

omaggioOmaggio Limited Reserve Extra Virgin Olive Oil, 34 fl oz$16.16

Oro Bailen Extra Virgin Olive Oil, 25.4 fl oz

oro bailenOro Bailen Extra Virgin Olive Oil, 25.4 fl oz$20.64

5%

5%

ssalov n.a./filippo berio

5%

3%

3%

3%

3%

3%