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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Poultry at Costco, Bay Area: who wins this store's shelf · The Aisle Company

all categories›Costco›Poultry

Costco · this store only

the poultry aisle at Costco

Costco carries 47 poultry products from 10 brands, led by kirkland signature (70% of its shelf).

← compare all Bay Area stores Costco store profile →

47

products

10

brands

$24.65

avg price

80/100

launch whitespace

Who owns Costco’s shelf

brands by share of Costco’s poultry shelf.

kkirkland signaturePL

70%

4%

4%

4%

Positioning at Costco

share of shelf × price, at this store.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)6 omitted (no oz size)

Everything on the shelf

All 34 poultry products at Costco.

Amylu Maple Chicken Patties, 36 oz

amyluAmylu Maple Chicken Patties, 36 oz$13.05

Amylu Organic Maple Patties, 1.5 oz, 16-count

amyluAmylu Organic Maple Patties, 1.5 oz, 16-count$14.92

Fresh Chicken Paws

tysonFresh Chicken Paws$14.14

Tyson Panko Breaded Chicken Breast Tenderloins, 5 lbs

tysonTyson Panko Breaded Chicken Breast Tenderloins, 5 lbs$23.62

Fresh Fryer Chicken Breast, Boneless Skinless

kirkland signatureFresh Fryer Chicken Breast, Boneless Skinless$30.89

Kirkland Signature "Air-Chilled" Boneless Skinless Chicken Tenderloin

kirkland signatureKirkland Signature "Air-Chilled" Boneless Skinless Chicken Tenderloin$27.60

Kirkland Signature "Air-Chilled" Boneless Skinless Chicken Thighs

kirkland signatureKirkland Signature "Air-Chilled" Boneless Skinless Chicken Thighs$31.98

Kirkland Signature "Air-Chilled" Chicken Drumsticks

kirkland signatureKirkland Signature "Air-Chilled" Chicken Drumsticks$10.32

Kirkland Signature "Air-Chilled" Fresh Boneless Skinless Chicken Breasts

kirkland signatureKirkland Signature "Air-Chilled" Fresh Boneless Skinless Chicken Breasts$31.47

Kirkland Signature Chicken Tenderloins, Boneless Skinless, 6 lbs

kirkland signatureKirkland Signature Chicken Tenderloins, Boneless Skinless, 6 lbs$24.87

Kirkland Signature Fresh "Air-Chilled" Chicken Party Wings

kirkland signatureKirkland Signature Fresh "Air-Chilled" Chicken Party Wings$29.43

Kirkland Signature Fresh Boneless Skinless Chicken Breasts, 6 lb Avg Wt

kirkland signatureKirkland Signature Fresh Boneless Skinless Chicken Breasts, 6 lb Avg Wt$31.25

Kirkland Signature Fresh Boneless Skinless Chicken Tenderloins

kirkland signatureKirkland Signature Fresh Boneless Skinless Chicken Tenderloins$26.41

Kirkland Signature Fresh Boneless Skinless Chicken Thighs

kirkland signatureKirkland Signature Fresh Boneless Skinless Chicken Thighs$31.29

Kirkland Signature Fresh Chicken Drumsticks

kirkland signatureKirkland Signature Fresh Chicken Drumsticks$12.79

Kirkland Signature Fresh Chicken Party Wings

kirkland signatureKirkland Signature Fresh Chicken Party Wings$23.94

Kirkland Signature Fresh Chicken Thighs

kirkland signatureKirkland Signature Fresh Chicken Thighs$22.02

Kirkland Signature Lightly Breaded Chicken Breast Fillet, 3 lbs

kirkland signatureKirkland Signature Lightly Breaded Chicken Breast Fillet, 3 lbs$17.40

Kirkland Signature Organic Boneless Skinless Chicken Breasts

kirkland signatureKirkland Signature Organic Boneless Skinless Chicken Breasts$38.00

Kirkland Signature Organic Boneless Skinless Chicken Tenderloins

kirkland signatureKirkland Signature Organic Boneless Skinless Chicken Tenderloins$44.70

Kirkland Signature Organic Boneless Skinless Chicken Thighs

kirkland signatureKirkland Signature Organic Boneless Skinless Chicken Thighs$40.98

Kirkland Signature Organic Chicken Drumsticks

kirkland signatureKirkland Signature Organic Chicken Drumsticks$12.65

Kirkland Signature Organic Chicken Party Wings

kirkland signatureKirkland Signature Organic Chicken Party Wings$34.72

Kirkland Signature Organic Whole Young Chicken

kirkland signatureKirkland Signature Organic Whole Young Chicken$16.74

4%

4%

hhalal maple leaf farms

2%

ccustom made meals

2%

sskinny butcher

2%

ffulton valley farms

2%