amylu
Amylu is a brand specializing in all-natural chicken-based products, including sausages, burgers, and meatballs. The brand emphasizes quality and health, offering products that are antibiotic-free, nitrate-free, nitrite-free, and free from artificial ingredients. Amylu's offerings are known for their unique flavor combinations, such as caramelized onion and Gouda chicken burgers, and teriyaki pineapple chicken meatballs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 9 categories · 10 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Amylu (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Amylu · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Amylu in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Amylu lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Amylu online
Where to find Amylu · Bay Area
Opportunities
New doors · no Amylu in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Amylu· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Amylu Roasted Garlic & Asiago Chicken Sausage · its most-distributed SKU (2 doors) in Other Sausage, the biggest opening. The closest open door is United Markets · 4 rivals already on that shelf.
