Amylu vs Bilinski's · Bay Area shelf head-to-head
Amylu and Bilinski's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amylu carries more Brand PowerAmylu fields the deeper lineupBilinski's sits further up the premium end
Amylu
Bilinski's
50
brand power
30
28
products
11
9
categories
1
10
subcategories
4
6
grocers
6
31.6¢
price per oz
85.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amylu▭ Bilinski's
Distribution · 30% of score25·25
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amylu
only Bilinski's
no top category Amylu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bilinski's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amylu · Bilinski's
