Fairfax Market · this store only
the chips aisle at Fairfax Market
Fairfax Market carries 184 chips products from 57 brands, led by kettle brand (18% of its shelf).
184
products
57
brands
$6.34
avg price
58/100
launch whitespace
Who owns Fairfax Market’s shelf
brands by share of Fairfax Market’s chips shelf.
Positioning at Fairfax Market
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)11 omitted (no oz size)showing the 24 biggest of 29 brandsEverything on the shelf
All 176 chips products at Fairfax Market.
annie'sAnnie's Organic Cheddar Cheesy Smiles Baked Corn Puffs$8.29
simple millsSimple Mills Veggie Pita Crackers, Himalayan Salt$8.79
lesserevilLesserEvil Cheezmos Cowboy Cheddar$8.19
lesserevilLesserEvil Organic Moonions, Intergalactic Onion$7.69
quakerQuaker Rice Crisps, Cheddar Flavor$7.69
boulder canyonBoulder Canyon Kettle Style Hickory Barbeque Flavored Potato Chips$6.59
boulder canyonBoulder Canyon Kettle Style Malt Vinegar & Sea Salt Flavored Potato Chips$6.59
boulder canyonBoulder Canyon Kettle Style Sea Salt & Cracked Pepper Potato Chips$6.59
boulder canyonBoulder Canyon Potato Chips, Classic Sea Salt$6.59
boulder canyonBoulder Canyon Potato Chips, Classic Sea Salt, Thin & Crispy$6.59
boulder canyonBoulder Canyon Potato Chips, Jalapeno Cheddar, Classic Cut$6.59
boulder canyonBoulder Canyon Potato Chips, Kettle Cooked, Sharp White Cheddar, Canyon Cut$6.59
boulder canyonBoulder Canyon Potato Chips, Kettle Cooked, Sour Cream & Chives$6.59
boulder canyonBoulder Canyon Potato Chips, Kettle Style, Classic Sea Salt, Avocado Oil$6.59
boulder canyonBoulder Canyon Thin & Crispy Cheddar Sour Cream Potato Chips$6.59
boulder canyonBoulder Canyon Thin & Crispy Jalapeno Flavored Potato Chips$6.59
boulder canyonBoulder Canyon Wavy Sea Salt Potato Chips$6.59
missionMission Round Yellow Corn Tortilla Chips, 11 Ounce Bag$5.39
missionMission Thin & Crispy Yellow Corn Tortilla Chips, 9 Ounce Bag$5.39
missionMission Triangles White Corn Tortilla Chips, 11 Ounce Bag$5.39
field dayFIELD DAY Tortilla Chips, Yellow Corn$5.49
field dayFIELD DAY Sea Salt Pita Chips$6.59
casa sanchezCasa Sanchez Foods Habanero Lime Picosos Spicy Tortilla Chips$6.59
casa sanchezCasa Sanchez Tortilla Chips, Certified Organic$6.59
