Safeway · this store only
the tea aisle at Safeway
Safeway carries 63 tea products from 15 brands, led by pure leaf (13% of its shelf).
63
products
15
brands
$6.76
avg price
66/100
launch whitespace
Who owns Safeway’s shelf
brands by share of Safeway’s tea shelf.
Positioning at Safeway
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)8 omitted (no fl oz size)Everything on the shelf
All 62 tea products at Safeway.
pomìPOM Wonderful Super Tea, Pomegranate Elderberry Boost Tea$2.99
pomìPOM Wonderful Super Tea, Pomegranate Honey Green Tea$2.99
pomìPOM Wonderful Super Tea, Pomegranate Lemonade Tea$2.99
pomìPOM Wonderful Super Tea, Pomegranate Orange Blossom White Tea$2.99
pomìPOM Wonderful Super Tea, Pomegranate Peach Passion White Tea$2.99
salepomìPOM Wonderful Super Tea, Pomegranate Peach Passion White Tea$8.99
liptonLipton Fusions Iced Tea Pineapple Mango Lemonade 16 Fl Oz$1.99
liptonLipton Peach Iced Tea - Pack$9.99
salebolthouse farmsBolthouse Farms Soy & Tea Beverage, Vanilla Chai$3.99
bolthouse farmsBolthouse Farms Soy & Tea Beverage, Vanilla Chai$9.99
signature selectSignature SELECT Iced Tea, Lemon$2.99
signature selectSignature SELECT Tea, Lemonade$2.99
arizonaAriZona Green Tea with Ginseng and Honey$1.99
salearizonaAriZona Green Tea with Ginseng and Honey$3.46
salearizonaAriZona Green Tea, Ginseng and Honey, 12 Pack$6.34
salearizonaAriZona Iced Tea, with Lemon Flavor, Sun Brewed Style$3.46
salearizonaAriZona Southern Style Real Brewed Sweet Tea$6.34
salearizonaAriZona Sun Brewed Style Iced Tea with Lemon Flavor$3.46
salearizonaAriZona Sun Brewed Style with Raspberry Flavor Iced Tea$3.46
salearizonaAriZona Sweet Tea, Southern Style$3.46
snappleSnapple Peach Tea$2.99
salesnappleSnapple Tea, Peach$4.60
turkey hillTurkey Hill Iced Tea, Lemon Flavored$3.99
turkey hillTurkey Hill Iced Tea, Lemon Flavored$4.99
