Target · this store only
the chips aisle at Target
Target carries 260 chips products from 43 brands, led by lay's (12% of its shelf).
260
products
43
brands
$5.24
avg price
53/100
launch whitespace
Who owns Target’s shelf
brands by share of Target’s chips shelf.
Positioning at Target
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)21 omitted (no oz size)Everything on the shelf
All 260 chips products at Target.
sieteSiete Corn Sea Salt Tortilla Chips$5.69
sieteSiete Corn Tortilla Chips, Lime, Totopos$5.69
sieteSiete Dairy Free Grain Free Nacho Tortilla Chips$4.99
sieteSiete Grain Free Tortilla Chips Variety Pack$9.99
sieteSiete Habanero Hot Honey Kettle Cooked Potato Chips$4.59
sieteSiete Hint of Serrano Sea Salt Vinegar Potato Chips$1.99
sieteSiete Kettle Cooked Chipotle BBQ Potato Chips$4.59
sieteSiete Kettle Cooked Sea Salt Potato Chips$4.59
sieteSiete Kettle Cooked Sour Crema & Onion Potato Chips$4.59
sieteSiete Kettle Cooked Spicy Dill Pickle Potato Chips$4.59
sieteSiete Potato Chips, Hint of Serrano Sea Salt & Vinegar, Kettle Cooked$4.59
sieteSiete Potato Chips, Kettle Cooked, Fuego$4.59
sieteSiete Tortilla Chips, Grain Free, Sea Salt$4.99
sieteSiete Tortilla Chips, Grain Free, Squeeze of Lime$4.99
lesserevilLesserEvil Cheezmos Cowboy Cheddar$4.99
boulder canyonBoulder Canyon Avocado Oil Kettle Style Classic Sea Salt Potato Chips$2.89
boulder canyonBoulder Canyon Avocado Oil Kettle Style Hickory Barbecue Flavored Potato Chips$4.99
boulder canyonBoulder Canyon Avocado Oil Kettle Style Hickory Barbeque/Classic Sea Salt/Sea Salt & Cracked Pepper Potato Chips$14.99
boulder canyonBoulder Canyon Canyon Cut Avocado Oil Kettle Style Malt Vinegar & Sea Salt Potato Chips$4.99
boulder canyonBoulder Canyon Potato Chips, Classic Sea Salt, Thin & Crispy$4.99
boulder canyonBoulder Canyon Potato Chips, Kettle Style, Classic Sea Salt, Avocado Oil$4.99
boulder canyonBoulder Canyon Wavy Sea Salt Potato Chips$4.99
salemissionMission Round Yellow Corn Tortilla Chips, 11 Ounce Bag$2.99
salemissionMission Strips White Corn Tortilla Chips, 11 Ounce Bag$2.99
