Reading the shelf…
4505 Meats is a brand specializing in all-natural pork snacks, particularly pork rinds and chicharrones. Founded by chef and butcher Ryan Farr in 2009, the brand is known for its flavorful, crispy snacks made from responsibly raised pork. Their products are crafted to be keto-friendly, with zero carbs and high protein content, and come in a variety of bold flavors.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are 4505 Meats (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as 4505 Meats · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to 4505 Meats in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every 4505 Meats product in stock, cheapest first.








15 storefronts across 7 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show 4505 Meats· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with 4505 Meats Classic Chili & Salt Pork Rinds · its most-distributed SKU (4 doors) in Pork Rinds, the biggest opening. The closest open door is Andronico's Community Markets · 2 rivals already on that shelf.
~33% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 60% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: mission, Pork King Good
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.