Against The Grain Gourmet at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: .
Fairfax Market merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
the categories it plays in are already deep here.
The full runway
Every category Against The Grain Gourmet plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in frozen pizzas. Each dot is a product on the shelf, by its cost per oz (hover for which). Against The Grain Gourmet (orange) sits in line with the shelf.
What to bring to expand
Against The Grain Gourmet’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →