Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: , replicated across all 2 stores.
Pacific Market merchandises 1 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
the categories it plays in are already deep here.
Every category Against The Grain Gourmet plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
Where it would price in frozen pizzas. Each dot is a product on the shelf, by its cost per oz (hover for which). Against The Grain Gourmet (orange) sits in line with the shelf.
Against The Grain Gourmet’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
The store barely carries this category, so it is a hard sell.