Alessi at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Alessi is a grocery brand known for its authentic Italian pantry staples, including premium condiments and vegetables.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 6 stores.
Lead with Julienne Cut Sun Dried Tomatoes In Extra Virgin Olive Oil in Sun Dried Tomatoes.
Target stocks sun dried tomatoes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is sun dried tomatoes: Target stocks only 1 there, so Alessi Julienne Cut Sun Dried Tomatoes In Extra Virgin Olive Oil stands out rather than blending in.
Target merchandises 4 of the 10 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin sun dried tomatoes shelf as a point of difference.
The full runway · across 6 stores
Every category Alessi plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Alessi’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
