Alexia at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Alexia is a food brand known for its high-quality frozen foods, particularly in the categories of vegetables and snacks.
Alexia isn’t on Falletti Foods’ shelf yet. the categories it plays in are thin here, so it is a harder sell.
Falletti Foods merchandises 2 of the 10 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Alexia plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Alexia’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
