Reading the shelf…
All Phenoms offers a range of organic sparkling beverages designed to support energy, focus, and overall wellness. With options like the Berry Hibiscus, which combines caffeine from organic green tea and nootropics for energy, and the caffeine-free Cherry Limeade, which includes adaptogens and probiotics for balance, All Phenoms prioritizes clean ingredients and low-calorie formulations without artificial additives. Each drink is crafted to provide functional benefits while maintaining a refreshing taste profile.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are All Phenoms (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as All Phenoms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to All Phenoms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full All Phenoms lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.






3 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show All Phenoms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with All Phenoms Mango Lemongrass, Probiotic & Adaptogen Sparkling Drink, Non Caf · its most-distributed SKU (1 door) in Probiotic Drinks, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 78% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: urban remedy, pressed, sol-ti
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.