All Phenoms vs Greenhouse · Bay Area shelf head-to-head
All Phenoms and Greenhouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenhouse carries more Brand PowerGreenhouse is in more Bay Area grocersGreenhouse fields the deeper lineup
All Phenoms
Greenhouse
22
brand power
32
6
products
17
4
categories
3
1
grocers
3
42.0¢
price per fl oz
$1.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ All Phenoms▭ Greenhouse
Distribution · 30% of score4·13
A
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only All Phenoms
only Greenhouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only All Phenoms · 0
no exclusive doors — everywhere All Phenoms is, Greenhouse is too.
only Greenhouse · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: All Phenoms · Greenhouse
