All Phenoms vs Pressed · Bay Area shelf head-to-head
All Phenoms and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineup
All Phenoms
Pressed
22
brand power
54
6
products
31
4
categories
3
1
grocers
17
42.0¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ All Phenoms▭ Pressed
Distribution · 30% of score4·71
A
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only All Phenoms
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only All Phenoms · 0
no exclusive doors — everywhere All Phenoms is, Pressed is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: All Phenoms · Pressed
