Al's Real Goods at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
AL's Real Goods is a cookie brand founded by Michelin-starred chef Aaron London, who shifted from fine dining to baking cookies with his daughters.
It’s already on the shelf here, with 5 SKUs across 2 categories. The growth is depth and breadth: , replicated across all 2 stores.
Berkeley Bowl merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Al's Real Goods plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
Fully stocked here (2/2 SKUs).
How it prices
Where it would price in packaged cookies. Each dot is a product on the shelf, by its cost per oz (hover for which). Al's Real Goods (orange) sits above the shelf.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
