Alvarado Street Bakery at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Alvarado Street Bakery is an employee-owned cooperative that specializes in organic, sprouted grain breads and bagels.
It’s already on the shelf here, with 13 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Sprouted Wheat Sonoma Seeds Bread, Thin Sliced in Sprouted Grain Bread.
Pacific Market stocks sprouted grain bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is sprouted grain bread: Pacific Market stocks only 8 there, so Alvarado Street Bakery Sprouted Wheat Sonoma Seeds Bread, Thin Sliced stands out rather than blending in.
Pacific Market merchandises 7 of the 7 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin sprouted grain bread shelf as a point of difference.
The full runway · across 2 stores
Every category Alvarado Street Bakery plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 7 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in sprouted grain bread. Each dot is a product on the shelf, by its cost per oz (hover for which). Alvarado Street Bakery (orange) sits above the shelf.
What to bring to expand
Alvarado Street Bakery’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
