Back To Nature at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Back to Nature is a U.S.-based snack brand that specializes in plant-based, non-GMO products, including a variety of cookies, crackers, granola, nuts, and trail mixes.
It’s already on the shelf here, with 17 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Double Classic Creme Sandwich Cookies, Plant Based Snack 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 8.25oz in Packaged Cookies.
Sprouts Farmers Market stocks packaged cookies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market merchandises 3 of the 5 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway
Every category Back To Nature plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 16 SKUs. Room to widen the line.
On shelf here, but only 6 of 10 SKUs. Room to widen the line.
How it prices
Where it would price in packaged cookies. Each dot is a product on the shelf, by its cost per oz (hover for which). Back To Nature (orange) sits in line with the shelf.
What to bring to expand
Back To Nature’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
